Boxfresh, the name inspired from the Bronx term for kids wearing new shoes, brand new out of the box, “boxfresh”, was created by Roger wade in 1990 after a chance meeting wit two designers Olaf Parker and Sue Denny.

Boxfresh attempts to reflect what is happening in London with its ever-changing environment and attitude, one thin remains but constant and that is Boxfresh’s philosophy. We are you!