Fenchurch

Genuine street clothing comes from the street, by the street and for the street. the brand Fenchurch is hailed from the rugged streets of London, from Fenchurch Street Railway Station, where a group of skaters who used to prowl the station, created shirts for their own. And there, came the thought to make clothes for other people who were on the street, just like they were, and created their own style.

The result is a trend-making streetwear for hip young people. The clothes are designed by the Fenchurch team—from conceptual to pattern making, cutting, grading, and tailoring, producing fine, accessible and casual clothes.

It’s all about fun, and the comfort of confidence, worn in the streets, like the logo—criss-crossing arcs that make up a gorgeous pattern of high gothic churches with that zap of contemporary street culture graffiti. For one, the Fenchurch logo is designed Slingshot Design. The shirts are fit but soft in comfort, with the idea of game movement and action in mind. After all, clothes should be the next comfortable thing while skating. And ripping through the sometimes-dreary London streets is all about the action.

The Fenchurch brand has quickly equaled to being hip garments for hip people as it being sold in London’s 50 best boutiques. No wonder fashionistas are raving about wearing them out in streetwear fashion.

So whether you’re smart or not, a genius, a slacker, or a hobo, Fenchurch should give you that hip streetwear cred. Where better to get them than the hippest store in BrandNeuSense.