EIO is an east London based clothes label specialising in the creation of unique off-kilter garments that stand out from the shelves and stick in the head.

Comprised of a group of Goldsmiths graduates with a versatile eye towards art and design, Eio also creates oil-painted album covers, flyers and tour merchandise for high-profile musicians and bands and are set to do bad things in 2006.

Opposed to the regurgitation of licenced print imagery and half-baked design, Eio treads a line between high-end street wear, directional style and work of art, with a focus on bold intricate patterns and graphics, with experimental cuts and print styles.