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Launched in 2007 and founded on the streets of Manchester, Damaged is a home grown men�s jeans brand that enjoys pushing the boundaries of design and creativity. The results of this feisty approach are fashion forward pieces that maintain a strong sense of identity and a real Manchester attitude influenced by street level culture.

Damaged believes that their attention to detail and creative washing techniques will help them stand out from other labels. The company continues to grow as a true denim lifestyle brand that is darkly playful yet uniquely urban.

Damaged aims to be inventive and versatile, with change always a priority without any detriment to quality. The self confident and directional label is committed to developing an ever-evolving identity, constantly aiming at improvements and different approaches to concepts. Innovative denim treatments, fresh silhouettes, vintage washes, and the ethos that �style is attitude� have all played roles in the development of Damaged.